Content Ideas - October

Written By Camila Maturana

October is Here 🍂

October is officially here, and truthfully, it’s my favorite month (and season) of the entire year. From the trees changing colors, to the chilly fall air, to all the cozy activities with family and friends it’s everything I love. Once October 1st hits, it’s pumpkin spice and all things fall.

As a small business owner, and someone who helps other small businesses create their online presence this season is one of the most important. Not only are you planning fresh content for October, but you’re also beginning to think about how you want to finish the year and what goals you’re setting for 2026 (jump scare). It’s a season where cozy vibes meet serious planning.

People are buying, searching, and scrolling more now than they were last few months. What does that mean for small businesses? It means your content strategy needs to get smarter. You have to step into the shoes of your customer and ask yourself: What do they want to see from me right now?

If you’re here because you saw my latest Instagram post, “October Content Ideas,” Hiiii happy you’re here! Every season brings new inspiration, new energy, and sometimes even a clean slate. Whether you’ve been posting for years or are just starting—there’s no perfect time to begin. You just have to start.

The challenge isn’t always about posting, it’s knowing what to post. That’s where I come in. Here are some content ideas to get your October calendar rolling:

🍁 Seasonal Posts - Tap into everything people already love about fall and make it your own!

  • Fall Reset Tips → Align them with your industry.

  • “How to Prep for the Busy Holiday Season” → Great way to show value early.

  • 3 Ways to Cozy Up with [Your Product/Service] → Make your offer seasonal.

  • Spooky Twist → Create a Halloween-themed version of your product/service.

🎗 Awareness Themes - October is packed with awareness opportunities. Aligning your content shows heart and relevance:

  • Breast Cancer Awareness Month → Add pink branding or show support.

  • World Mental Health Day (Oct 10) → Share wellness tips.

  • National Women’s Small Business Month → Highlight women-owned businesses.

  • National Bullying Prevention Month → Spread kindness and awareness.

📅 Key October Dates & Holidays- These are fun and easy hooks for content

  • Oct 1 – International Coffee Day ☕

  • Oct 4 – World Smile Day 😀

  • Oct 6–10 – Customer Service Week (first full week of October)

  • Oct 10 – World Mental Health Day 💚

  • Oct 11 – National Coming Out Day 🏳️‍🌈

  • Oct 13 – Indigenous Peoples’ Day / Columbus Day (U.S.)

  • Oct 16 – National Boss’s Day 👩‍💼👨‍💼

  • Oct 24 – United Nations Day 🌍

  • Oct 31 – Halloween 🎃

The most important part of all this? Make it FUN and make it YOU.

Social media loses its spark when you try to make everything perfect. People aren’t looking for rigid, text-heavy posts that sound like office emails. They want personality. They want connection. They want to feel something when they see your posts.

In a world where AI exists, authenticity matters more than ever. People can usually tell when a caption sounds too robotic or generic. My advice….. Use tools like ChatGPT for brainstorming ideas, outlines, or inspiration, but don’t let it replace YOUR unique voice. Your brand’s personality is really what sets you apart.

This month, focus on showing up authentically, aligning your content with the season, and keeping it engaging for your audience and—most importantly—HAVE FUN with it. 🍂✨

Camila Maturana